Oats Overnight launches new facility in West Chester Township
By Lorelei Smillie
Oats Overnight, an oatmeal packaging and distribution company, has expanded to its first location in Ohio. On Sept. 10, the company held a ribbon-cutting ceremony to celebrate the opening of its new fulfillment center in the West Chester suburb of Cincinnati.
The 310,000-square-foot facility will create 300 jobs and generate $7 million in annual income. The company is headquartered in Phoenix, Arizona and the new location in Greater Cincinnati is its first out-of-state facility.
In 2023, Oats Overnight received $400,000 in state incentives for its development, when West Chester Township approved a 1.3%, eight-year Job Creation Tax Credit for the project. The agreement also requires Oats Overnight to operate out of that location for at least 11 years.
“We’re thrilled to bring Oats Overnight to a community that values both innovation and great-tasting, healthy products,” says Vincent Comerford, the company’s CEO. “This growth is driven by our team’s commitment to making nutritious, convenient breakfasts accessible across the nation.”
Oats Overnight was founded in 2016 by Brian Tate, who sought to create a healthy breakfast alternative that didn’t require much work on the part of the customer. The product is a high-protein oatmeal mixed with milk, placed in the fridge overnight and enjoyed in the morning as a kind of drinkable oatmeal. Tate started production at his kitchen table and the business quickly grew. It is now sold at stores such as Target and Costco nationwide.
The direct-to-consumer model also includes a subscription service in which customers receive new flavors to try and provide feedback. Depending on the reception, new flavors are launched almost every month.
Part of the appeal is their high-protein label, with each oat pouch offering around 20 grams of protein per serving. High-protein products have exploded in popularity in the American food and snack industry, driven by online fitness influencers and a general push for weight loss.
Although the company’s net worth is not publicly available, Tate told Axios in March that revenue was projected to increase by 80 percent this year to more than $100 million.